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商品編號： 9-503-085 出版日期： 2003/06/23 作者姓名： Deshpande, Rohit;Winig, Laura 商品類別： Marketing 商品規格： 21p 再版日期： 2006/05/10 地域： India 產業： Pharmaceutical industry 個案年度： 2003 - 2003
商品敘述：
The head of Cipla, a $325-million-dollar Indian pharmaceutical company and seller of low-cost AIDS drugs to South Africa, must decide what to do about Cipla''s future. With India poised to enforce international patents in only two years, much of Cipla''s product line could become unsaleable (given that it is based on product patents protected in industrialized countries). Describes Cipla''s role in forcing global pharmaceutical companies to lower their prices for AIDS drugs.
涵蓋領域：
Social and global issues;Patents;Pricing strategy;Product lines;Corporate social responsibility
相關資料：
, (9-307-021), 14p, by Rohit Deshpande, Aldo Sesia;, (8546), 0p, by HBSP;, (8547), 0p, by HBSP
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